Employee Name
Kevin Peters
Job Title
Founder
Level
Level 8
Boss
-/-
Team
Team getworkrecognized.com
Review Period
6/1/2020 - 6/30/2020
Date
7/4/2020

User-Centricity

Responsiveness of Design

Situation
The app is not optimized for mobile on every page.
Behavior
Refactored some pages to include CSS that will make the pages responsive and show perfectly on desktop, tablet and mobile devices.
Impact
76 mobile users in comaprison to 29 mobile users in May.

Communication and Feedback

Blogging

Situation
Blog needs more content for long-term marketing. Also blogging gives the business credibility by showcasing what getworkrecognized is doing.
Behavior
Created a review blog article "What happened in May?" and a blog article on "How to Introduce Leadership Principles at Your Company".
Impact
No real direct impact but grew blog to six articles overall.

Added feedback page

Situation
Potential customers asked if someone has used the application before actually trying the app.
Behavior
Created a feedback page where feedback is showcased.
Impact
No direct impact except more validation for upcoming signups.

Added feedback widget

Situation
Users could not add any feedback to the app.
Behavior
Implemented a small feedback widget that can be opened when you are logged in.
Impact
Received valuable feedback on features that were missing and improvements that can be made.

Execution & Influence

Stripe Integration

Situation
The application was just in Beta without any users that paid. Somehow this application should make money and at least pay for itself like for hosting, domain name and so on.
Behavior
Implemented Stripe to charge users with a subscription.
Impact
No users signed up so far with the charging, but should work in the long-term.

SEO Optimization of the About Us Page

Situation
The about us page was not optimized for technical SEO.
Behavior
Introduced OpenGraph images and meta descriptions.
Impact
Technical SEO score of the about us page was rising.

Added SoundCloud Engineering Principles

Situation
Users cannot choose from many Leadership Principle templates and requested more.
Behavior
Introduced the SoundCloud Engineering Principle template.
Impact
No users so far but credibility gain by offering more templates.

Problem-Solving

Extending Logins

Situation
Users just had the options to login with GitHub. Customers were scared away from this.
Behavior
Implemented Google Login next to GitHub login.
Impact
More people signed up with Google.

Mastery

Added discounts

Situation
Prices were recognized but seem high.
Behavior
Introduced discounts on the prices to attract more users.
Impact
Psychological impact on that prices are reduced and the affect of attracting more users.

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