The app is not optimized for mobile on every page.

Refactored some pages to include CSS that will make the pages responsive and show perfectly on desktop, tablet and mobile devices.

76 mobile users in comaprison to 29 mobile users in May.

Blog needs more content for long-term marketing. Also blogging gives the business credibility by showcasing what getworkrecognized is doing.

Created a review blog article "What happened in May?" and a blog article on "How to Introduce Leadership Principles at Your Company".

No real direct impact but grew blog to six articles overall.

Potential customers asked if someone has used the application before actually trying the app.

Created a feedback page where feedback is showcased.

No direct impact except more validation for upcoming signups.

Users could not add any feedback to the app.

Implemented a small feedback widget that can be opened when you are logged in.

Received valuable feedback on features that were missing and improvements that can be made.

The application was just in Beta without any users that paid. Somehow this application should make money and at least pay for itself like for hosting, domain name and so on.

Implemented Stripe to charge users with a subscription.

No users signed up so far with the charging, but should work in the long-term.

The about us page was not optimized for technical SEO.

Introduced OpenGraph images and meta descriptions.

Technical SEO score of the about us page was rising.

Users cannot choose from many Leadership Principle templates and requested more.

Introduced the SoundCloud Engineering Principle template.

No users so far but credibility gain by offering more templates.

Users just had the options to login with GitHub. Customers were scared away from this.

Implemented Google Login next to GitHub login.

More people signed up with Google.

Prices were recognized but seem high.

Introduced discounts on the prices to attract more users.

Psychological impact on that prices are reduced and the affect of attracting more users.