As one of the biggest media and entertainment companies in the US, BuzzFeed offers a competitive environment to grow your career. For product designers they designed a designated Career Ladder that consists of more than 11 Leadership Principles.
A product designer uses the design principle, existing styled guides, and previous product work to orientate one. They also show a taste in visual hierarchy, typography, and layout.
Product designers must have a conceptual understanding of architecture, cross-platform, and multi-step flows. All states of UI elements should get designed.
Follows the given patterns by BuzzFeed.
Follows the common design process that includes project definition, design exploration, idea refinement, building, and learning.
Uses the tools available at BuzzFeed to produce designs. Tools include Framer, Principle, HTML/CSS, sketching, or other design tools like Sketch, Photoshop, and Illustrator.
Is open to feedback and shares this every week at least with the basecamp or to the manager. Understands feedback and takes action on the feedback.
Data is the root of all decisions. Product designers consult other competencies like Data Engineers to gather data to influence their design process.
Works in an understandable language in the appropriate settings. For example, does not use specific design abbreviations when talking to Product Managers or Software Engineers.
Is able to communicate to different competencies in group settings and can transform complex ideas into simple understandable bits.
A product designer should get feedback from Senior and Staff Designers to improve their performance.
Participating and actively contributing to other competencies to provide design thinking and enthusiasm.